Bubblicious Ink'd

Youthography's latest campaign for Cadbury Adam's new product, Bubblicious Ink'd, builds on the brand foundation with a new :30 TV spot featuring the same young 'skater' hero who shook up a quiet suburban neighbourhood in the Bubblicious Bursts campaign from last year. In the new ad for Bubblicious Ink'd, "Family Portrait", the rebellious teen returns to corrupt a dull family moment by sticking out his blue 'Ink'd' tongue in defiance to the typical family dynamic. The promotional motion graphics tag encourages tweens to visit bubblicious.ca to enter for a chance to win a 2008 VIP Vans Warped Tour experience and gear from Nintendo DS, Activision's Tony Hawk's Downhill Jam and American Sk8land games, Vans clothing, and a limited edition Bubblicious Ink'd New Era cap. The TV ad is airing this summer on MuchMusic, YTV, Teletoon and MTV. The campaign extends to Web and events with an innovative Web site that features extended interactive content, and event sponsorship of skateboarding events and young skateboarders nationally, including 14 year old pro skateboard sensation, Willy Marshall.