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Issue 10, vol. 1 - October 2005
Who would have thought the next best thing in reggae would come out of Queen’s University in Kingston, Ontario? Enter Bedouin Soundclash, a band formed in 2002 while in university, that’s starting to make serious waves in Canada with their rock overtones and reggae/dub vibe. The result is a textured mix of everything from Paul Simon's flighty vocals to the deep groove of Jamaican dub.
Bedouin Soundclash is gaining in mass popularity with the 16-24 year- old music fan, particularly the campus audience.
Bedouin Soundclash recently headlined the Hurley stage on the North American Vans Warped Tour where they drew 2,000 - 5,000 fans at every stop. The band signed a management deal with Joel Carrier, the guy behind the influential independent music juggernaut Bedlam Society, the Scene Music Festival and Alexisonfire.
The band's first video and single for "When the Night Feels My Song" (a simple acoustic guitar-driven tune highly reminiscent of '60s ska/reggae classic “Pressure Drop”) is quickly climbing the charts as the band is preparing for a massive Canadian tour covering Vancouver to St. John’s. This band will literally touch almost every concert hot spot in Canada as they perform over 40 gigs in six weeks starting late October until the end of November. Their second single and new video is expected to hit right before the tour takes off.
Well, first off, if you’re at all interested in getting involved with music promotions over the next few quarters these guys would be a great bet to work with.
Secondly, their current “song of the summer” here in Canada and in indie corners of the States signals a potential change in focus amongst the young music-lovers of our fair nation.
Finally, while the emo/screamo bands (noted for quiet, melodic parts punctuated by screaming aggressive choruses full of teen angst) are still popular we have noticed a shift in music tastes towards more melodic, sing-along-friendly, artists. From the current major success of beach-bum stoner Jack Johnson to the global gods of arena ballads, Coldplay, stay tuned for more bands that exist to help their audiences forget the angst of their lives. Can a re-energized vogue of campfire sing-alongs be far behind?
www.bedouinsoundclash.com
For more information on Youthography's marketing, advertising, events and promotions expertise, please contact Jeff Roach at 416 204 1256 x231 or email jeff@youthography.com
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And while we’re focusing on live music let’s take a look at some updated stats from a recent Ping national study (fielded in Spring 2005). Live music is most emphatically a key pillar of a young person’s life in Canada with 74% of all Canadian youth surveyed reporting to see a live band at least a few times a year. This is, predictably, driven by those 14 and older but a good 44% of tweens (aged 9-13) report checking out a live band a “few times a year”. Interestingly, females show a higher predisposition to attend live music concerts of one kind or another. Attending a concert or music festival of some kind are THE top choices of events that young Canadians report being interested in attending this year. Need we say more?
For more information on Youthography's marketing, advertising, events and promotions expertise, please contact Jeff Roach at 416 204 1256 x231 or email jeff@youthography.com
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