December 2004 – Imprints Magazine Stupid.ca - A Brief Insider's Perspective On Active Research At Work? by Mike Farrell
May 2004 – Strategy Magazine Is soft drink innovation getting out of hand? by Brendan Christie
January 2004, Strategy Magazine Screwed by Research by Sara Minogue
January 2004 – Strategy Media Magazine There's Value in Silence by Kristen Vinakmens
January 2004 – Strategy Media Magazine Youth, food and beverage: Meet the Alternivore by Max Valiquette