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 To celebrate the 35th Anniversary of the UNO card game in Canada, Mattel hired Youthography, North America's leading youth marketing agency, to launch a promotion, procure partnerships and create a promotional micro-site to mark the occasion. More
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 Youthography was hired by Cadbury Adams to overhaul the Bubblicious brand. The brand had little support recently, and experienced some decline in market. Youthography was asked to re-visit the brand and develop a communications campaign that would best re-position and target the brand to 8 - 16 year old young Canadians. More
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The Alliance Atlantis kids channel, BBC Kids, was looking to segment some of their programming for a teen demographic. An integrated campaign was developed that utilized advertising, events and digital/ interactive tactics to make a connection with the new BBCK brand and 13-17 year olds nationally. More
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 Youthography played an integral role in the award winning work for Stupid.ca, the Ontario Ministry of Health Promotion youth tobacco-cessation campaign. Beyond research the youth panel provided key insights into youth tobacco issues and perceptions among young Canadians that became the foundation for this "for-youth, by-youth" brand. More
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 As a major partner of the FIFA World Cup adidas wanted to tell Canadian consumers about their affiliation to this important global sports event. Youthography was hired to do execute an extensive national retail tour and took the adidas World Cup Soccer Tour to over 36 events near SportChek stores across the country More |
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